July 22, 2016
Not everyone can visit Sicily’s Valley of the Temples, home to some of the world’s oldest examples of classic Greek architecture. Nor can they view the soft colors of Claude Monet’s “Tiger Lilies” in person at Tokyo’s National Museum of Western Art. Despite being made for the masses, art and culture are often inaccessible. Google’s Cultural Institute wants to change that. In the past five years, the initiative has teamed up with more than 1,100 institutions to bring artwork, artifacts, and 360-degree museum tours online. This week, in an update to its Arts & Culture app, the company turns your phone into a powerful portal for accessing and experiencing that art.
The app (for Android and iOS) officially launched last year, but the newest iteration comes with two key additions: Google Cardboard tours for 2o locations (including the Valley of the Temples), and a new tool called Art Recognizer that turns your museum visit into a multimedia experience.
Not everyone can visit Sicily’s Valley of the Temples, home to some of the world’s oldest examples of classic Greek architecture. Nor can they view the soft colors of Claude Monet’s “Tiger Lilies” in person at Tokyo’s National Museum of Western Art. Despite being made for the masses, art and culture are often inaccessible. Google’s Cultural Institute wants to change that. In the past five years, the initiative has teamed up with more than 1,100 institutions to bring artwork, artifacts, and 360-degree museum tours online. This week, in an update to its Arts & Culture app, the company turns your phone into a powerful portal for accessing and experiencing that art.
The app (for Android and iOS) officially launched last year, but the newest iteration comes with two key additions: Google Cardboard tours for 2o locations (including the Valley of the Temples), and a new tool called Art Recognizer that turns your museum visit into a multimedia experience.
More here.
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