Position Announcement: Social Media Manager, The Field Museum

The Social Media Manager at The Field Museum develops content for and maintains day-to-day activity across all social channels. This position monitors, engages with, and grows an online community of naturally curious science enthusiasts and museum lovers. The Social Media Manager maintains an audience-first approach, conducts regular reporting, and maintains the brand and voice of a world-class cultural institution on social media channels. This position exists in the Web and Digital Communications team and reports to the Web and Digital Communications Director.

The right candidate for this position can navigate large, complex environments with diverse stakeholders, and do so with confidence, expertise, and clear communication. At their core, this person has a passion for learning, storytelling, technology, current social media trends, and science and natural history

Applications must include a resume, cover letter, and writing sample to be considered for this position. Please submit a resume and cover letter through the application portal. Submit a writing sample as a single PDF to socialmanager@fieldmuseum.org with subject line “Social Media Manager: [Your Name]”. The writing sample should include:
Sample social media posts (1-3) that The Field Museum might create. Indicate intended social platform for each post, and include or describe any visual aspect. Be creative!
A longer writing sample (max. 500 words) from your previous work. This could be a social media campaign plan or report, a blog post, etc.

Duties and Responsibilities
Manage publishing and engagement on Facebook, Twitter, Instagram, and Snapchat with compelling content and diligent community management
Maintain and safeguard brand voice and message strategy across networks
Promote the Museum’s mission, collections, research, exhibitions, events, programs, and initiatives through both organic and paid social media
Collaborate with the Digital Content Developer and an array of Museum staff to gather, write, and edit content
Participate in the development of ongoing strategy for the Museum’s social channels
Actively develop relationships with colleagues inside and outside the Museum and establish processes for maintaining social media best practices
Monitor The Field Museum brand across all channels, collaborating as appropriate with Public Relations, Marketing, and the Web teams to execute and respond to events as they occur
Monitor, report, and respond to customer service issues
Set and track measurable goals
Help determine the impact of all Field Museum social media outreach; analyze and review effectiveness of organic efforts and paid campaigns to help evolve ongoing social media strategy
Implement and maintain institutional social policies and monitor social properties operated by other individuals and departments within the Museum
Manage, balance, and report on social media budget each month

Qualifications
Bachelor's degree required; museum, journalism, communications, or new media degree preferred
3-5 years of dedicated social media experience
Exceptional communication skills, both written and verbal, with an ability to translate technical concepts for a general audience
An eye for details and inconsistencies, both in writing and style
Ability to adapt written voice to fit channel and brand
Ability to analyze and report on social media performance metrics
Experience using social media scheduling, monitoring, and engagement tools, e.g., Hootsuite, Sprout Social, Crowdriff
Experience with Facebook Live
In-depth knowledge and understanding of current social media landscape, trends, tools
Self-starter with some project management skills, including schedule development, tracking, task prioritization, and an ability to meet tight deadlines
Ability to negotiate the requests and needs of different internal stakeholders while firmly advocating for our audiences
Ability to keep track of many small details without losing sight of the big picture

Nice-to-haves
Experience creating storylines, shooting, and/or editing videos for social
Experience with paid social campaigns
Familiarity with The Chicago Manual of Style, AP Stylebook, and/or content style guides generally
Familiarity with photo editing software, particularly Photoshop
Familiarity with basic graphic design and tools, e.g., Canva or Illustrator

More here.